Oro Verde
An extra virgin olive oil from Puglia, branded like a fashion label. Packaging, 3D art direction and website.
Context
Oro Verde produces extra virgin olive oil in Puglia. The goal: break away from the category’s rustic codes to reach a design-savvy urban audience.
Approach
A confident serif, a bold green and a metal tin designed as a decor object. The website echoes the packaging: large headlines, slow rhythm, product at the center.
Deliverables
- Logo and type system
- 500 ml tin packaging
- 3D art direction
- Responsive website
The label
